Jack Lo Russo’s avatarJack Lo Russo’s Twitter Archive—№ 5,133

    1. Crypto startups are a great example of where user research will save a lot of money, blood, sweat & tears. Before you go build The Next ___ based on a token exchange, get outside your echo chamber and test that your audience actually comprehends wtf that means (or that they care)
  1. …in reply to @lorvsso
    & if you don’t know who your audience is yet then you have bigger problems